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At a time when an increasing number of media are reaching ever smaller target groups, posters are the only advertising medium that reaches broad levels of the population. To make sure that your poster advertising does not get lost in the crowds, Clear Channel will optimise your campaign by making sure that it is posted in front of where your target group will be stopping. Your posters will therefore be advertising your offer:

• where your target group purchases the items which you are suggesting to them.
• where your target group goes about the business for which they require your offer.
• where your target group perhaps previously used to buy a competitor's product.
  

Using ultra-modern technology, your customer consultant chooses the locations which will reach your target group in the most intensive way possible and thus increase the effectiveness of your campaign.