Clear Channel Outdoor
Tuesday 7 September 2010
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Facts & Figures about Airport Advertising
Thousands of travellers, visitors to the shopping levels and the airport restaurants, airport employees and congress participants simply cannot avoid seeing what is advertised at the airports:

approx. 250 F12 - of which about 160 are illuminated
more than 100 F200 - practically all of them illuminated
29 Branding Areas
29 passenger bridges
43 Seamless posters - all of them illuminated
and then the Mega-posters - e.g. the biggest permanent Mega-poster in Switzerland with a size of 750 m2 - and 56 illuminated billboards in special formats



Typical airport target-groups
Bosses
More than half of all flights are business trips. Two thirds of Swiss senior executives are frequent flyers.
Big earners
The more often a person flies, the higher is the income-class to which he or she belongs.
Trendsetters
Frequent flyers are discerning people who like to spend. They buy themselves luxury goods four times more often than non-flyers.